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The Business of Being an Artist – The Waiting Game

Part of being a commercial artist is running a business. While there are aspects of this that I’m horrible at and procrastinate on (accounting, marketing) and parts that I very much enjoy (comic book conventions, book fairs, meeting fans and showcasing my latest books, and art), I still have to do all of them. This series of my process blog will talk about different aspects of the business.

Fan Expo 2015 has come and gone. It’s a roller coaster of a show, with lots of people roaming the Artist Alley, many looking and buying and many just merely window shopping. It’s also the place where I’ve made a lot of friends, as well as made some professional connections. It’s been a testing ground for my new artistic products, and new set up, which then inform me what I should work on for the coming year and what I should maybe put on the back burner or try in a different way. It’s the show that makes me feel like I’ve gone into the gladiator pit, fought the lions and come out scathed but alive. And this year was no different.

This was the sixth year in a row that I’ve done this show. And as cliche as it is, time does fly. The days flew by and the show was over before I knew it. I feel like I’ve got a good sense of the show by now, knowing how much I’ll make as well as what will most likely sell. That being said, this year through me for a bit of a loop, in that the first two days of the show were what I expected but Saturday was way off in numbers, so because of that I had to reassess my figure for Sunday. It was a bit soul crushing because it meant that the show was going to barely break even for me. But then Sunday blew my expectations and made up for Saturdays loss. Did I mention it’s a roller coaster?

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